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The Full Stories

Critical Writing

My essays often sit at the intersection of design, business and psychology. By examining how people think, behave, and form attachments, I analyse why certain designs fall short and how design can respond more responsibly.

Preserve It All.

This essay explores how emotional attachment to objects is formed, manipulated, and challenged within contemporary consumer culture. Drawing on theories of anthropomorphism, effort, and emotional value, it examines how design can encourage care and preservation, but also questions when such attachment becomes ethically problematic. Through experimental making and critical reflection, the essay ultimately reframes disposal not as failure or neglect, but as a mindful, caring act supported by design systems that reduce guilt, stress, and over-accumulation.

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Redesigning Medical Devices 

This essay examines how assistive medical devices, particularly hearing aids, are shaped by medicalised design that reinforces stigma and invisibility, and explores how redesigning these tools as expressive, fashion-led accessories could empower users and reshape societal perceptions of disability.

Taste 
 

This essay explores taste as a socially constructed system shaped by power, class, and cultural capital, questioning the idea that aesthetic preference is purely individual or autonomous.

& The Way It Controls Us

Hair Color Chart
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Colorful Curly Straws

Straws

This piece examines the paper straw as a symbol of performative sustainability, questioning whether its widespread adoption genuinely reduces environmental harm or simply shifts guilt away from corporations and consumers. It also reflects on how speed, convenience, and urban habits shape our dependence on unnecessary objects.

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